Blog Posts by Category
- - - Marketing - - -

June 2016

Cost and Feasibility Studies and Business Plans – Stacking the Odds in Favour of Success

Written by Tom Barak - June 15, 2016

Starting Line

It is said that failing to plan is planning to fail and in business, where entrepreneurs can face potentially huge risks, planning is a vital part of the business cycle. Considering the high cost for new business and product launches, expansions and acquisitions - which can run into billions of dollars - controlling risk is vital to a firm’s survival. In this article we examine two tools which business owners may employ to mitigate the
dangers and risks inherent in launching a new business or expanding an existing one.

May 28, 2016

Innovation in Television Advertising - the "Documercial"

Marketing Air Show montage advertising

A few years back we were hired by the Hamilton Air Show (HAS) to look after some of their advertising. Given the exciting visual nature of the event – which was one of its strongest selling points – we included television ads in the marketing mix. Unfortunately the organization had no commercials and no stock footage. Consequently our choice of stock footage was severely limited when it came time to produce the air show’s commercials. ....more

May 21, 2016

Customer Surveys - Taking the Guess Work Out of Marketing

Picture of customer survey

The decision-making process which helps us determine our marketing mix should never be dependent on intuition, passive observation, or dare we say it – guessing. Our brands are just too precious, and when thousand or even millions of dollars are riding on our marketing decisions, we must let the customers tell us what they want before we allocate scarce resources in an effort to earn their business.....more

May 13, 2016

The 7 Ps of Effective Marketing


Ask any first-year commerce student to define marketing and they’re sure to reference the obligatory “4Ps”: product, price, place and promotion. While these components are useful in describing what makes up marketing, the 4Ps are rather the ingredients of the marketing mix rather than actually describing what marketing is. ....more

May 8, 2016

Top Five Free Marketing Tools


As business owners and marketers we're always looking for new tools and techniques that not only make our jobs easier, but that help our bottom line.....more